Foreword from Bob Jaques - Editor, Seatrade Maritime Review
The deadline is looming...
…for entries to the Seatrade Awards 2018, which need to be submitted by Thursday 22 March.
This year’s Awards will be presented at one of London's most iconic Hotels, The Landmark London, on Friday 29th June.
The categories include Cyber Security, Digital Technology, Fuel efficiency, Safety at Sea, Clean Shipping and Investment in People - all adjudicated by an independent panel of industry experts – as well as discretionary awards for Corporate Social Responsibility, Deal of the Year, Young Person of the Year, Global Performer, Personality of the Year and Lifetime Achievement.
Don’t miss out on the chance for your company to compete with the best at the Seatrade Awards 2018… and to help compile entries a handy list of 8 Top Tips is appended below.
Firstly, pick the right category
It goes without saying, but make sure you’re writing an entry submission within the right category. If you’ve written an outstanding entry for the Safety at Sea category, but in reality it is better suited towards Clean Shipping, you’ve missed out on an opportunity to really showcase your team and business. If you need some guidance on picking the right category, you can have a look at our guide here.
Structure is key
Before you even begin your entry, make sure you know how to tackle each question. For the three industry award categories, draft out some bullet points for each question and build out your answers. It may seem that you have a lot of questions to provide information for, but if you plan out each answer then you’ll be surprised at how much easier it is.
For the Deal of the Year, Corporate Social Responsibility and Intelligent Shipping Award categories, you may have less questions to answer but you still have to ensure the right information is in the right place. Again, bullet point the key facts then build your answer out. A great structure to keep in mind when writing your entry is to make your point, give the evidence and then explain.
Give yourself enough time
The last thing you want to be doing on the 22 March is trying to piece together a full entry. Whilst it’s fine to still be making tweaks at this late stage, don’t leave yourself too much work to do.
Don’t forget; you’re showcasing the very best of your business. Make sure you and your team do it justice. The judges are looking for well written and concise entries.
Keep it simple
Whilst our panel of judges are industry experts, you should never assume that they already know about your product or initiative. Keep your use of language simple and the judges will thank you for it.
For those entering the Corporate Social Responsibility Award, don’t forget your judges are the readers of Seatrade Maritime News. You want to make sure your entry grabs their interest and earns their vote.
Get to the point
Our judges will have a large volume of entries to sift through. They want to be able to look at your entry and easily pick out the key points and supporting statements. Only include relevant information and avoid using unnecessary adjectives and ‘fluffy’ words.
Short, punchy sentences will have a greater impact on the judges.
Stick to the facts
Give the judges the information they need to know. Explain what you did, why you did it and include the business results. If your copy is starting to sound like a sales pitch, you’re going in the wrong direction.
Consider supporting information
You’re allowed to upload supporting documents with your entry for the Seatrade Awards, so if you think you have an important resource the judges need to see, make sure you upload it with your entry. Whilst it will be your entry they’re judging, don’t forget; solid supporting documents support winning entries.
Proof, proof and proof away
Finally, make sure you have proofed your entry for grammatical and spelling errors. There is nothing worse for a judge to see than a great entry riddled with spelling mistakes.