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By Chris Morely
Brand Manager, Seatrade
So, you've been asked to enter an industry award scheme for your organisation; what are your immediate thoughts? Chances are, you're probably thinking of one of the following:
And honestly? That's totally understandable. After all, the maritime industry is facing a challenging future. We're busier than ever fighting to get ourselves noticed above the rest of the competition in order to differentiate our teams as leaders in their respective sectors. We have less and less time on a daily basis and our focus is taken up by so many different factors. However, during these exigent market conditions, entering award schemes can play an incredibly important part in growing your business.
Award programmes, such as the Seatrade Awards, can provide you and your team with a boundless range of benefits; improved brand awareness and greater scope for PR opportunities; to name just a few. If you have a proven success or innovation that you and your team are proud of, why not shout about it? Why not position your company as an industry leader? Sharing your story not only drives business, but elevates morale.
If done correctly, taking part needn't be time consuming. Still need a bit of convincing? Here are my top five reasons why you should consider taking part in any industry award scheme...
1 | Attract new business opportunities
As well as keeping current customers and investors happy, entering awards can also be key to attracting new clients; an important part of any business strategy. By winning an award, you're showing that the work you're doing is of exceptional quality and thus generates a positive feeling about your business.
2 | Demonstrate your position in the maritime industry
An award win highlights your business as experts in its respective field. It gives you something to announce and a winner's logo to proudly display. A bit like a seal of approval, it acts like a differentiator and improves your credibility.
You can also show customers your values. For example, by winning an award focused on green shipping or an environmental initiative, you can demonstrate your views are in line with your clients.
3 | Motivate your team
Creating an entry brings a team together. It demonstrates that the business value the work that their employees are producing and it can be a great way to not only improve employee retention, but also attract new talent.
Whilst winning is a bonus, making the shortlist is cause for celebration in its own right and positions your team alongside the best of the best.
4 | Analyse your work
Putting together an entry gives you a unique opportunity to take a step back and look at what you, as a business, are doing. It allows you to analyse your work to the nth degree and identify the areas that you could improve.
After all, improvements done for the right reasons can equal big results.
5 | Public relations
Entering any award scheme opens up your business to a wide range of opportunities for improving your public relations. Making the shortlist gives you something to shout and proudly tell your clients about; it inspires confidence in your team. Beyond that though, it puts your name in the spotlight of other media outlets.
Award schemes present a unique opportunity to really get your business noticed. However, you have to be in it to win it.